Attitude!!+Case+Study

=Attitude! - Case Study: Justin Herald, Entrepreneur =

=Justin Herald= Justin Herald is a man with Attitude! In 1995, all Justin had to start his business was $50 and an attitude. With clever marketing campaigns and a strong desire to make something of his life, Justin set out to turn his $50 into a multi-million dollar empire in just 6 years. Attitude Gear® was the brand and motivational quotes were the key. Justin began printing t-shirts with slogans such as 'In the end it's all a matter of attitude' and now has a wide range of products selling in over 3,500 stores throughout Australia. Justin's business success has allowed him to retire from Attitude Gear® and turn his passion to helping others achieve their business and personal goals. Justin has worked closely with major organisations such as the Australian Tax Office, Phillips and IP Australia. In addition to the success of Attitude Gear®, Justin has produced his own products. Justin first released his business/motivational book in April 2003. Within 3 weeks "Would you like Attitude with that?" hit the bestsellers list. Justin's much anticipated sequel, "So what are you waiting for?", was released in May 2004 with an overwhelming response. In June 2004 Justin released his first DVD to accompany the motivational CD's already well received in the corporate business and motivational arena. Due to the amazing success and growth of his business, Justin is constantly in the media spotlight. His story has been shown on such TV shows as A Current Affair, Small Business Show, The Today Show, Today Tonight, Sunrise and the recently aired Who Wants To Be A Millionaire - Millionaire's Edition just to name a few. He is constantly interviewed and highlighted both on radio stations and throughout the print media, e.g. Voyeur, The Age, and the Daily Telegraph, and many more. The Sydney Morning Herald describes Justin as "One of Australia's brightest marketing success stories".
 * Justin's products**
 * Justin and the media**

Justin speaks on : The 7 Secrets. The secrets to building a successful business
> ==WHAT THE CLIENTS SAY:== A HUGE 'Thankyou' for bringing your great ATTITUDE to our SWAP Breakfast this morning. Your presentation was full of practical but powerful ideas and delivered in a very 'down-to-earth' but inspirational way. We appreciated your sharing your story and I know from the feedback from our members & guests that they got great value from it. It was of particular value to my son Simon & I know you 'opened his mind' to the possibilities of a future doing something he loves. I hope the experience for you was worthwhile and that you felt that you made a difference. Because believe me..........you did! Many thanks. > **Bill Webster - Past President and Breakfast Co-ordinator Endeavour SWAP** Justin is nuts and bolts and our guests loved it. He recognises that his audience is in the same market as him at a variety of different levels but all with the same goal-to achieve in business. His talk is entirely made up of personal experiences, his own, not someone else's and this above all else is what impressed our guests. This man has been there and done that and he's happy to tell you how he did it. Every single member of our audience could identify with some aspect of Justin's business experiences and this made the session realistic, honest and relevant. I have no hesitation in recommending Justin to any business group looking to inform, entertain and motivate their members or employees. > **Karl Fletcher President Mudgee Business Association Inc.**
 * * 1. The secrets to branding your business
 * 2. The secrets to effective marketing
 * 3. The secrets to greater sales
 * 4. The secrets to great customer service
 * 5. The secrets to amazing business growth
 * 6. The secrets to becoming more entrepreneurial
 * 7. The secrets to powerful leadership

Justin's Webpage http://www.justinherald.com/ ||